Hello,
and once again welcome to my Consulting Page
I know your many challenges. I experience them often enough myself:
You have a lot of things to keep you busy. The "daily tornado" rages, confronting you (...and your team) with staff management, financial planning, sourcing, sales, marketing, tax and legal issues every day and tying up resources. It's the daily battle against time.
You work hard, you work smart and you are completely convinced of your product, your service and the experience you offer your customers from the first contact to the conclusion.
But then there is the other side. You are in a kind of tunnel and over time you don't really notice how a slight degree of operational blindness creeps over your perception. Or you become more dissatisfied because the results are below your expectations and goals. Growth slows down or doesn't even happen as desired.
People prefer to see what they want to see. What is going well and what they like. In doing so, they sometimes lose sight of valuable potential and opportunities for improvement. Why should they? Ideally, the business is running well anyway, perhaps almost as if on autopilot.
Let's be honest - over time you just become a little numb and no longer evaluate processes quite as objectively. Above all, you usually evaluate the product, the service, the customer experience offered or the "customer journey" from your own, convinced position, rather than empathetically and critically from the customer's position. They, in turn, may judge your performance completely differently than you do. Sometimes better, sometimes less good. Mostly less good.
Then there are the blind spots. You don't see the problems yourself - but others do. Especially the customers, and they often react very sensitively and turn away without you realizing the underlying "why".
Here are some Key Learnings:
Successful companies and brands put a lot of thought into their CX strategy, i.e. the question of how to offer customers the best possible experience in order to convince them of the company, the brand and the product or service at every step.
It’s about acquiring new customers, retaining existing customers and establishing a culture of recommendation.
Successful players check and evaluate how the customer perceives the overall experience, regularly collect feedback, evaluate it, derive measures from it and continuously improve.
That’s exactly what I recommend to you if you want to improve and secure your business model.
As part of my self-employment, I have already supported companies and brands such as Christian Dior , Moncler and Mont Blanc Provide impulses for the customer experience; top positioned ordinations and Restaurants And before that? 22 years of sales career in German, owner-managed medium-sized companies. Office sales, field sales, business development, area sales management and the management level with technical leadership, reporting to the owner and 4P responsibility for a country portfolio that contributed almost €150 million to the global group result. I pass on 100% of everything I can and know to you and your team.
At the end of the day, one important insight counts:
It is the customer who pays your (entrepreneurial) salary. Nobody else. Without satisfied customers, there is no sales. Without sales, there is no profit. Without profit, there is no salary and "no money, no honey". Tough but fair - and a fact.
This is exactly why you should devote your full attention to the customer experience. In most cases, a good product alone is no longer enough. Let's get started together - I'll support you!
Your success and my consulting credo
Are you a one-man show, a small business, a larger company or a big player?
Are you established, in the founding phase or in the growth phase?
Do you come from metal processing, food industry, furniture industry, gastronomy, luxury fashion brand?
Every company has its challenges in sales, marketing, team building and in striving to optimize the business model, offer the perfect service and a convincing customer experience. So that customers become loyal raving fans, stay loyal to you and recommend you to others.
In my experience, entrepreneurial success depends on a few key factors:
It takes really good Leadership- i.e. a high level of leadership quality.
communication
You can't not communicate, as we know from Paul Watzlawick - but you can communicate terribly. Or you can avoid it and learn how good communication works.
You need the right
People or employees
, good team spirit and performance mindset.
Above all, we need crystal-clear answers to the question of
Customer benefits
("Added value") that can be achieved with the corresponding
Customer experience
Before, during and after the purchase. Online and offline.
This is where I build bridges and provide inspiration. Let's brainstorm how we can take your company to the next level.
Is my consulting philosophy right for you?
Short checklist: